Superlatives can be all too common when holiday companies describe
their own products. Sometimes it can be difficult for potential customers to
tell if a holiday company is going to live up to its promises. When a consumer
is trying to decide which holiday company to choose, word of mouth can be very
useful – as can independent review sites. Rather than wasting time scrolling
through what are very often conflicting reports on how good a company is, it is
sometimes very useful to be able to rely upon a ‘gold standard’. This is why
the British Travel Awards perform such as useful function for consumers.
A key feature of these particular Awards is that the decision-making
process is extremely transparent. Rather than relying on the decisions of a few
‘industry experts’, the results are determined by ordinary British customers.
It is possible for customers to vote by visiting the British Travel Awards
website www.britishtravelawards.com. The website provides details of the
categories and nominees. It also provides a useful voter registration form.
An Award is regarded as a benchmark of excellence within the travel
industry. The benefit of winning a British Travel Award for the company
concerned is that the accolade sets the company apart from its competitors. The
winner is entitled to display the British Travel Awards Status Award on its
website, brochures and other promotional documentation. There is also a clear
benefit to consumers. They are able to instantly recognise that the company in
question has been independently judged to meet a high standard with regard not only
to the holidays it offers but also the level of customer service it provides.
Newmarket Holidays is aware of the prestige an Award can
bring. In 2011 the company was the winner in the Best Coach Holidays category. Newmarket Holidays also achieved
success a year later, winning the Best Tour Operator to the Italian Peninsula
and Malta accolade. This year, the company is nominated in five separate
categories – which is an impressive achievement in its own right. Those
categories are: Best Coach Holiday Company, Best Holiday Company to the Italian
Peninsula and Malta, Best Escorted Tours Holiday Company, Best Holiday Company
to the USA and Best Holiday Company for Customer Service. The company will no
doubt be seeking to replicate previous years’ successes, and perhaps even
return from the Awards Ceremony with multiple prizes.
